31/05/2023 - 336
Brand is most common word in mentioning the reputation and value of a business. However, it cannot be used interchangeably with trademark despite of the identicality and similarity between them. Moreover, the concept of brand does not guarantee legal protection against illegal use when trademark does.
| Criteria | Trademark | Brand |
| Registration for protection | Trademark can be legally registered for protection in IP Viet Nam and it shall have a validity starting from the grant date. | Brand cannot be guaranteed legal protection. |
| Recognizable sign | Trademark is avisible sign in form of letters, words, image or drawings. | Brand is not avisible sign in form of letters, words, image or drawings. |
| Duration | Trademark has a validity of 10 years and can be renewable. | Brand does not have exact duration of existence. |
| Function | Trademark is used to identify and differentiate one company’s goods from those produced by another | Brand is used to build the reputation and value of a business. |
Ngoc Anh Tr.
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THB CONSULTING CO., LTD
Office: 3rd Floor, No. 10, Lane 102 Tran Phu Street, Mo Lao Ward, Ha Dong District, Hanoi
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